It is legitimate for technology to be driven by a profit making logic but the problem is with the way the society has become too inclined to follow blindly the pursuit of new devices whose sales are aggressively boosted by aggressive marketing. What is not necessary become essential and yet it is not contributing in making our lives any better.

Marketing can play a very important role in spreading the positive message of many good organizations. It has an essential role to empower the right message to reach out to potential donors and supporters; at the same time, we all need to be careful in believing too much into organizations that are blowing their own horn too loudly. "Standing alone" solutions are more the exception than the rule.

Drinking alcohol is allowed by law. Companies manufacturing and selling beer, whisky and vodka should be requested to roll out more responsible marketing strategies. They must do their best to minimize or offset any possibilities of generating unhealthy drinking habits among the general population and especially among youth.